Don’t fall victim to the misconception that your businesses does not need a website. Having a website is like opening another branch to your business, or an additional door with which to inviting potential customers into your business. A website allows you to showcase your business, engage with your clients and provides you with a 24/7 advertising platform.
Here are the top 10 reasons why your business must have a website:
Even in South Africa consumers are taking to the internet to search for products and services they need. Your business gains credibility with a website, it puts you ‘out there’ and gives you access to potential clients you would not have reached otherwise.
2.) Online Brochure
A website gives you the ability to showcase your projects, services and products without incurring the expenses of continuously printing and distributing physical brochures.
3.) Cost Saving
Past the original development and annual domain + hosting costs, a website costs a fraction of what you would pay for similar radio or print advertising.
4.) Always Accessible
A website provides potential and existing clients with information about your business 24/7 all year round. Customers can find your contact details, product information and trading hours whenever it is needed.
5.) Improves Customer Service
A website provides a platform where your customers can communicate with you. You can also easily communicate with customers about your newest offers, products, promotions, events, photos or any other content.
A website allows smaller local businesses to compete against the bigger companies. Search Engines (ie Google) delivers results by location, and your local company will get preference over a big national company delivering the same product/service that the local customer is searching for.
7.) No website = losing business
If you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you.
8.) Market expansion
A website opens your business up to access customers on a national and international level. If you get it right, your website will be the best tool you have for promoting your business.
9.) Heighten Public Interest
With a website you don’t need a reporter or pay a newspaper to do an article on your business. A website allows you to publish your own ‘press releases’ and company news online.
10.) Frequently Asked Questions
If customers have the same repeated questions about your products or services, you can publish these questions with their answers on your website. This lightens the load on your support staff and provides valuable customer engagement.